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Preface

Published online by Cambridge University Press:  05 November 2014

Shaheen Fatima
Affiliation:
Loughborough University
Sarit Kraus
Affiliation:
Bar-Ilan University, Israel
Michael Wooldridge
Affiliation:
University of Oxford
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Summary

We all of us have to negotiate – whether formally, as part of our jobs, or informally, as part of our everyday lives – and the outcomes of our negotiations have direct and often dramatic consequences, for us and others. However, it is surely a safe bet that most of us wish we were better negotiators. There are many reasons why we might not be as good at negotiating as we would wish. For one thing, it is often hard for us to really understand the issues at stake and the consequences of various potential settlements, and for this reason we can end up with outcomes that are not as good as those that we might in fact have been able to obtain. Moreover, in many cultures, negotiation is regarded as greedy or impolite, and as a consequence, some people may find it socially awkward or stressful to negotiate. Cultural inhibitions like these can prevent us from obtaining the best outcome even when the topic of negotiation is of great importance to us. Wouldn't it be wonderful, then, if we had computers that could effectively negotiate on our behalf…? In short, the main aim of this book is to investigate this idea.

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Publisher: Cambridge University Press
Print publication year: 2014

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  • Preface
  • Shaheen Fatima, Loughborough University, Sarit Kraus, Bar-Ilan University, Israel, Michael Wooldridge, University of Oxford
  • Book: Principles of Automated Negotiation
  • Online publication: 05 November 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9780511751691.002
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  • Preface
  • Shaheen Fatima, Loughborough University, Sarit Kraus, Bar-Ilan University, Israel, Michael Wooldridge, University of Oxford
  • Book: Principles of Automated Negotiation
  • Online publication: 05 November 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9780511751691.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Preface
  • Shaheen Fatima, Loughborough University, Sarit Kraus, Bar-Ilan University, Israel, Michael Wooldridge, University of Oxford
  • Book: Principles of Automated Negotiation
  • Online publication: 05 November 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9780511751691.002
Available formats
×