The difference between literary language and flowery prose. Checking adjectives and adverbs are really doing a job. Detail implies significance: description needs a reason. Description should produce an effect rather than draw attention to itself as an effect. Why clichés endure – and why we should beware them. Metaphors and similes – keeping them real. The debate over modifiers. Muscular verbs. All description comes from a particular standpoint. Describing place. When detail is relevant and how much is too much. Chekhov’s gun. Telling details. Showing instead of telling.

‘We all know, deep in our egotistical little hearts, when we have written something that has no function in the text other than to show off what good writers we think we are. We have at this point stopped communicating with the reader and are being self-indulgent: we have stopped doing our job and are doing something else.’