As we’ve seen, bitch has been used against men for almost as long as it’s been used against women. Bitch is still thrown at men and women alike, but it’s used somewhat differently. Bitch can have positive connotations when a woman reclaims it, but when aimed at a man, bitch is rarely a compliment. While a bitch can be a strong woman, it usually means a weak man. But unlike powerful women who are hit with the word, men are targeted with bitch when they are considered to be powerless. Bitch likens a woman to a man, while it likens a man to a woman. It’s an emasculating insult that suggests he’s lacking in courage and strength. Bitch might also accuse him of being effeminate or gay. There are many different versions of the slur for a man – he’s a little bitch, someone’s bitch, a prison bitch, or he’s a son of a bitch.