In contrast to neoliberal rhetoric, the commercialisation of knowledge has proved to be an intricate endeavour that implies unexpected effects. Taking Monsanto’s transgenic canola and its propertisation regime as an example, we will shed some light on the counterintuitive phenomenon that strong intellectual property rights are in heavy contrast to the liberal utopia of full commodification, i.e. universal competition and ideal type market relationships. We will find that Monsanto, in order to avoid Napsterisation, has established and still maintains a rather repressive commercialisation regime that maximises property control by strongly reducing the exchangeability of seed and crops. It can therefore be interpreted as a new form of landlord dominion which contradicts the modernist idea of concordance between market liberalisation and individual emancipation.