We have reviewed seed dormancy and germination in the Rubiaceae, the fourth-largest angiosperm family (in terms of species richness), in relation to ecology, life form, biogeography and phylogeny (subfamily/tribe). Life forms include trees, shrubs, vines and herbs, and tropical rainforest trees have the greatest number of tribes and species. The family has five kinds of embryos: investing, linear-full, linear-underdeveloped, spatulate and spatulate-underdeveloped, and seeds are non-dormant (ND) or have morphological (MD), morphophysiological (MPD) or physiological (PD) dormancy. Except for the occurrence of the investing embryo only in dry fruits of Dialypetalanthoideae, each kind of embryo is found in dry and fleshy fruits of Dialypetalanthodies and of Rubioideae. In tropical and temperate regions, there are species with ND seeds and others whose seeds have MD, MPD or PD. A complete seed dormancy profile (i.e. some species with ND seeds and others whose seeds have MD, MPD or PD) was found for tropical rainforest trees and shrubs and semi-evergreen rainforest shrubs. Dormancy-break occurs during cold or warm stratification or dry-afterripening, depending on the species. Some tropical species have long periods of dormancy-break/germination extending for 4–5 to 30–40 weeks. Soil seed banks are found in 5 and 15 tribes of Rubiaceae in tropical and temperate regions, respectively. With increased distance from the Equator, diversity of life forms and seed dormancy decreases, resulting in only herbs with PD at high latitudes. We conclude that the low species richness of Rubiaceae in temperate regions is not related to low diversity of seed dormancy/germination.