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Trump and Trumpism were more than mere personality politics. He hijacked the system of minority rule and the alternative media reality created by Republicans since the 1990s while adding innovations of his own to create the Big Lie of #StopTheSteal, which is now the tail that wags the Republican party dog. Control of this machine will determine who wins the Republican nomination in 2024.
Political technology works. It can create total systems of control. It can give malign actors the edge in political competition. It can create fake political subjects and entire virtual political geometries. It can grow support for fringe and minority politics. And it can be used to reverse lever outsider political takeovers by creating artificial rivals to traditional political structures and then drive them mainstream.
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