AGN reverberate when the broad emission lines respond to changes of the ionizing thermal continuum emission. Reverberation measurements have been commonly used to estimate the size of the broad-line region (BLR) and the mass of the central black hole. However, reverberation mapping studies have been mostly performed on radio-quiet sources where the contribution of the jet can be neglected. In radio-loud AGN, jets and outflows may affect substantially the relation observed between the ionizing continuum and the line emission. To investigate this relation, we have conducted a series of multi-wavelength studies of radio-loud AGN, combining optical spectral line monitoring with regular VLBI observations. Our results suggest that at least a fraction of the broad-line emitting material can be located in a sub-relativistic outflow ionized by non-thermal continuum emission generated in the jet at large distances (> 1 pc) from the central engine of AGN. This finding may have a strong impact on black hole mass estimates based on measured widths of the broad emission lines and on the gamma-ray emission mechanisms.