In 1990, the Queensland Government launched its now discredited Home Ownership Made Easy scheme. HOME provided financial assistance to ‘moderate’ income earners by offering fixed interest, low start loans, and was accompanied by HOME Shared and HOME Buy which targeted public housing tenants. While HOME differed from past programs in its detail, it can be seen as the most recent attempt by a State Labor Government to extend owner occupation in Queensland. Between 1915 and 1957, the Queensland Labor Party actively sought to promote home ownership through a range of programs including the Workers' Dwellings and Workers' Homes schemes. These programs were a reflection of a fundamental belief in home ownership as ‘every man's right’ and as an ‘essential’ element of the ‘Australian way of life’. Thus, Queensland Labor displayed none of the ambivalence which characterised Labor Party attitudes to home ownership elsewhere in Australia. Williams contends that the Australian Labor Party was trapped between its commitment to assisting the poor, its reluctance to play the role of landlord, and its support for home ownership. The Queensland Party experienced no such ideological quandary. While other Labor Governments tended to accept an obligation to provide public rental accommodation for those unable to buy homes of their own, Queensland Labor continued to display a distaste for ‘public landlordism’.