This article ascertains the impact of local candidates on vote choice in the 2000 Canadian election. The authors show that 44 per cent of Canadian voters formed a preference for a local candidate and that this preference had an effect on vote choice independent of how people felt about the parties and the leaders. The findings suggest that the local candidate was a decisive consideration for 5 per cent of Canadian voters, 6 per cent outside Quebec and 2 per cent in Quebec. Although preference for a local candidate had a similar effect on urban and rural voters, as well as on voters of varying degrees of sophistication, the findings revealed that rural voters and more sophisticated voters were more likely to have formed a preference for their local candidate. As a consequence, the local candidate was more likely to be a decisive consideration for more sophisticated rural voters.