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Appetitive traits are associated with weight and could be managed using behavioural strategies. Personalised approaches to weight loss could use a person's appetitive trait profile to tailor weight management advice. This study aimed to explore participants’ experiences of a brief Appetitive Trait Tailored Intervention (ATTI) based on participants’ Adult Eating Behaviour Questionnaire (AEBQ) scores. The ATTI was developed using strategies from modified Cognitive Behavioural Therapy and behaviour change techniques. Acceptability testing of the ATTI was carried out with participants (body mass index ≥25) who completed the AEBQ online and were sent their appetitive trait profile and corresponding weight loss tips via e-mail. Participants were asked to follow the tips for 8 weeks and following the tips, perceived helpfulness, barriers, and initial and final body weight. Qualitative interviews explored their experiences. Thirty-seven participants provided feedback and reported the majority of the tips to be helpful. Thirty-two participants (92.5% female) provided their final weight; 10 reported weight loss ≥5% of initial weight. Qualitative interviews (n = 21) revealed that tailoring was seen as novel and participants felt that the ATTI increased their self-awareness and encouraged behavioural changes. The low intensity of the ATTI limited engagement for some. The ATTI is an acceptable, novel approach to weight management.
To assess attributions for overweight and the level of support for policy initiatives in Great Britain.
Cross-sectional. Respondents indicated their agreement (5-point scales: strongly disagree to strongly agree) to three potential causes of overweight (environment, genes, willpower) and five policies (free weight-loss treatment, taxing unhealthy foods, healthy lifestyle campaigns, food labelling, advertising restrictions).
Data were collected as part of a computer-assisted, face-to-face Omnibus survey of adults (aged >15 years) from across Great Britain in April 2012 carried out by a market research company.
A population-representative sample of British adults (n 1986).
More people attributed overweight to the food environment (61 %) and lack of willpower (57 %) than to genes (45 %). Policy support was highest for healthy lifestyle campaigns (71 %) and food labelling (66 %), and lowest for taxing unhealthy foods (32 %). Food environment attributions were associated with higher support for all policies (P < 0·001). Genetic attributions were associated with higher support for free weight-loss treatments and healthy lifestyle campaigns (P < 0·001), but not other policies. Attributions to lack of willpower were not associated differentially with support for any policies (P > 0·01).
Belief that overweight is caused by the food environment or genes – both seen as outside individual control – was associated with greater support for government policies to prevent and treat obesity. Improving awareness of the multiple causes of obesity could facilitate acceptance of policy action to reduce obesity prevalence.
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