In step with advancing globalization, applied linguists are compelled to reconsider established assumptions about language use and learning (Kramsch, 2014). Focusing on English as a lingua franca (ELF), this article illustrates how realities of globalization have challenged our conventional ways of researching and teaching second language (L2) pragmatics. In the context of ELF where English is used as a medium of communication among nonnative speakers as well as between native and nonnative speakers, researchers need to examine pragmatic competence based on how L2 learners can navigate communicative demands by using communication strategies skillfully while negotiating their identities. At the same time, it is tenable for teachers to move away from the sole dependence on idealized native-speaker models of appropriateness, politeness, and formality in their pedagogical practice and instead incorporate a nonessentialist viewpoint into formal instruction. This article discusses these recent trends in researching and teaching pragmatics under the lingua franca framework.