In this paper the development process of a sensing rolling bearing is presented, from which finally design rules for sensing machine elements are derived. In the first step, the requirements of the users are determined. It turns out user of sensing machine elements want to continue to use the advantage of the standardized machine elements and costs should not be incurred by redesign or complex assembly. With these requirements the development of the sensing rolling bearing is started, in which the different presented technologies are reviewed for their suitability regarding the requirements. With the selected technology measuring the electric rolling bearing impedance to estimate rolling bearing loads, a first prototype is developed by creating a functional structure of the product and focusing on the partial solution of the most relevant partial functions. This prototype is then tested with regard to its functionality. Finally, generalizable design rules for sensing machine elements are derived from the development.