The microquasar GX 339-4 experienced an outburst in 2010. We focus on observations that are quasi-simultaneous with those made by INTEGRAL and RXTE in March–April 2010 with radio, NIR, optical and UV data. X-ray transients are extreme systems, often harboring a black hole, known to emit throughout the whole electromagnetic spectrum in outburst. We studied the source evolution and correlated changes in all wavelengths. The bolometric flux increased from 0.8 to 2.9 × 10−8 erg cm−2 s−1 while the relative contribution of the hot medium decreased. The radio, NIR and optical emission from jets was detected and observed to fade as the source softened; reprocessing in the disc was strong at the end.