This article outlines three theoretical arguments—socialization, status discontent, and elite cues—that generate competing predictions about the way context shapes gender attitudes. Using hierarchical analysis, we assess the power of these arguments in Latin America, a region that manifests considerable variation on our central explanatory variables and thus offers important theoretical leverage. We find men's gender attitudes to be highly contingent on elite cues and susceptible to backlash effects in response to women's economic advancement. Also, where women lack national representation, distrust of government promotes support for female leadership as an alternative to the discredited (male) establishment. The analysis supports existing individual-level explanations of gender attitudes and demonstrates a connection between diffuse democratic values and gender egalitarianism. The findings suggest that recent advances for female politicians in Latin America may be susceptible to reversal, and they illuminate strategies for strengthening women's equality in the region.