A simplified one-dimensional partial differential equation for the integral axial momentum flux during the deceleration phase of single-pulsed transient incompressible jets is derived and solved analytically. The wave speed of the derived first-order nonlinear wave equation shows that the momentum flux transient from the deceleration phase propagates downstream at twice the initial jet penetration rate. Transient-jet velocity data from the existing literature is shown to be consistent with this derivation, and an algebraic analytical solution matches the measured timing and decay of axial velocity after the deceleration transient. The solution also shows that a wave of increased entrainment accompanies the deceleration transient as it travels downstream through the jet. In the long-time limit, the peak entrainment rate at the leading edge of this ‘entrainment wave’ approaches an asymptotic value of three times that of the initial steady jet. The rate of approach to the asymptotic behaviour is controlled by the deceleration rate, which suggests that rate-shaping may be tailored to achieve a desired mixing state at a given time after the end of a single-pulsed jet. In the wake of the entrainment wave, the absolute entrainment rate eventually decays to zero. The local injected fluid concentration also decays, however, so that entrainment rate relative to the local concentration of injected fluid remains higher than in the initial steady jet. An analysis of diesel engine fuel-jets is provided as one example of a transient-jet application in which the considerable increase in the mixing rate after the deceleration phase has important implications.