Since the mid-1970s, overfishing has had a considerable impact on the American seafood industry, and companies serving the American seafood market have taken steps to respond to the crisis. Following a brief survey of modern-day fishing and of the steps that have been taken to mitigate overfishing, the strategies adopted for commercial fishing in American waters, especially those in Alaska, are examined. Through their attempts to deal with the challenges posed by overfishing, fishers, seafood-processing and wholesaling companies, and retailers have fundamentally altered the industry. In conclusion, a summary of studies by historians and other scholars of fishery matters is followed by suggestions for historical research on the topic. Historians are reminded of the need to consider environmental factors when writing about business developments.