This paper investigates cost-share program attributes that would affect producers' willingness to enroll in a cost-share program to fund the adoption of best management practices to improve water quality and decrease water use. Through a survey administered to Florida agricultural producers, we conducted choice experiments to assess farmers’ preferences for cost-share programs using five attributes: contracting agency, length of contract, annual verification process, costs included, and percent of costs covered. Results suggest that producers prefer cost-share programs with shorter contract lengths, self-monitoring, and administration by agricultural (as opposed to environmental) agencies. Our findings suggest the importance of an existing trust between the local communities and the contracting agencies for higher enrollment rates in cost –share programs. Our results can inform policymakers on ways to increase enrollment rates that move towards long-term environmental goals.

We administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3–$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0–$3/half dozen.