We investigated the effects of doping of rare-earth ions (Ce, Pr, Nd, Sm, and Eu) on the thermoelectric properties of ZnO, especially Seebeck coefficient in the temperature range from 100 to 800 °C. The data were scattered more or less depending on the doping species, but it was commonly found that the rare-earth doped samples showed higher Seebeck coefficients with compared to those for Al-doped samples. The highest values were observed for Nd-doped one ranging from -360 to -400μVK−1 in the temperature range observed, the lowest ones for Pr-doped one ranging from -250 to -310 μVK−1, whereas those for Al-doped one ranging from -80 to -140 μVK−1. It should also be pointed out that the power factor at 100 °C for Pr-doped ZnO was twice or more as much as that for Al-doped one. From the results it seemed that rare earth doping is effective for enhancement of thermoelectric power of ZnO.