Recent years have seen an increase in pop music on television, replacing its more traditional incidental music. It is now dominant as stock music on television, filling expanding continuity and advertising spaces. The licensing of pop music for screen use is increasingly important for the music industry, spawning a new form of ‘multipurpose music’ which, as well as being music in its own right, can also be resold as stock music for television. While in the 1980s there was a rush to tie-in pop music with films, in the 1990s, it increasingly was to tie pop music with television. This article documents and explores this transition.