The article seeks to understand what is specifically modern about populists, why we have difficulty in agreeing on who and what they are, and—importantly—how we can address the formidable challenge they present to contemporary democratic politics. It does so by detailing the classical conception of the demagogue and by showing how modernity, in its liberal and counter-liberal aspects, sought to solve conclusively the problem of the demagogue. It argues that modern populists face significant obstacles to their ambitions in the form of modern constitutionalism, yet are also armed with new weapons, including new concepts or “ideologies” for manipulation (such as “the people,” nation, race and class) and new rhetorical techniques (such as propaganda that exploits modern technology and mass media).

The article considers Machiavelli's terza rima poems on Ingratitude, Ambition, Fortune and Occasion, generally called I Capitoli, in the context of Renaissance hermeticism, cabbala, erotic magic, and astrology. It argues that these poems, taken together and read as a whole, reveal Machiavelli's playful yet subversive cosmology that ousts the old gods by instituting a new theogony. At the same time, I Capitoli, addressed and dedicated to his friends, discloses Machiavelli's own ambitions and desires, delineating the subtle link between Niccolò the poet and Niccolò the prophet and benefactor.