Spectroscopic properties of conjugated molecules/polymers have varying degrees of sensitivity to backbone conformation. Optical studies are presented as a function of temperature and hydrostatic pressure, using photoluminescence and Raman scattering from two polymers with distinct differences in their backbone conformation, namely, polyfluorene (PF) and ladder type poly(para-phenylene)(m-LPPP). In contrast to the photoluminescence (PL) vibronics in mLPPP, the 0-0 PL vibronic peak in PF shows a red-shift with increasing temperatures. Pressure studies reveal that the PL spectrum of PF red-shifts and broadens with increasing pressures. The phonon lines in PF show an antiresonance effect at higher pressures indicating a strong electron-phonon interaction.