ZnO nanowires doped with Mn, Fe, Sn, and Li during the thermal growth following direct chemical synthesis were investigated using electric and magnetic measurements. Current-voltage characteristics of individual nanowires configured as a two-terminal device with Al electrodes show apparent rectify behavior indicating the Schottky-like barrier formation and resistivity being less 3 Ω·cm. Reproducible resistance modulation by a dc voltage at room temperature is observed. Magnetic susceptibility of the doped nanowires as a function of temperature demonstrates Curie–Weiss behavior. Magnetization versus field curves show hysteresis with the coercive field of about 200 Oe. The spatially-resolved magnetic force measurements of individual nanowires revealed the magnetic domain structure. The domains align perpendicular to c-axis and can be polarized in the external magnetic field.