The influence of non-monochromaticity on low-frequency, large-scale zonal-flow nonlinear generation by small-scale magnetized Rossby (MR) waves in the Earth's ionospheric E-layer is considered. The modified parametric approach is used with an arbitrary spectrum of primary modes. It is shown that the broadening of the wave packet spectrum of pump MR waves leads to a resonant interaction with a growth rate of the order of the monochromatic case. In the case when zonal-flow generation by MR modes is prohibited by the Lighthill stability criterion, the so-called two-stream-like mechanism for the generation of sheared zonal flows by finite-amplitude MR waves in the ionospheric E-layer is possible. The growth rates of zonal-flow instabilities and the conditions for driving them are determined. The present theory can be used for the interpretation of the observations of Rossby-type waves in the Earth's ionosphere and in laboratory experiments.