Public education in archaeology today is at a crossroads. Over the last 30 years, it has grown exponentially and is now widely recognized as one of the most effective ways to preserve the past for the future. However, it remains a loose conglomeration of approaches lacking coherence and consistency. There is little discussion of the best practices to use in specific situations and little assessment of effectiveness. One result is that practitioners often reinvent the wheel; another is that we are not reaching the diverse audiences we need to engage to assure archaeology’s future. As a profession, we are losing ground to the continued encroachment of looting and vandalism—the very activities education seeks to forestall. We can either keep doing what we are doing and hope for the best, or we can begin to systematize our efforts. This article introduces a special issue of Advances in Archaeological Practice dedicated to systematizing public education in archaeology by contextualizing and assessing contemporary practices. The article provides a framework for thinking about the issues and proposes solutions, while discussing the contributions of the issue’s authors. Its purpose is to initiate discussion, not to provide the final word on the problem.