Ex ante analyses of agricultural practices often examine stated preference data, yet response behavior as a potential source of bias is often disregarded. We use survey data to estimate producers’ willingness to rent public land for rotational grazing in Wisconsin and combine it with information on nonrespondents to control for nonresponse and avidity effects. Previous experience with managed grazing and rental decisions influenced who responded as well as their rental intentions. These effects do not produce discernable bias but still encourage attention to this possibility in other ex ante contexts. Land rental determinants and willingness-to-pay estimates are also related to grazing initiatives.