We describe the Bronze Age ceramic economy of the Benta Valley in Hungary. In the Bronze Age, long-distance trade in metals, metal objects, and other specialty items became central to expansive prestige goods exchange through Europe. Was that exchange in wealth, however, linked to broader developments of an integrated market system? The beginnings of market systems in prehistory are poorly understood. We suggest a means to investigate marketing by studying the changing ceramic economy of a region, rather than at a single site. Analysis of the ceramic inventory collected as part of the Benta Valley Project strongly suggests that, although ceramic production was quite sophisticated and probably specialized, exchange was highly localized (mostly within 10 km) and conducted through personalized community networks. Our ceramic study used three progressively finer-scaled analyses: inventorying ceramic forms and decoration to evaluate consumption patterns, petrographic analysis to describe manufacturing sequences, and instrumental neutron activation analysis (INAA) to describe exchange. We conclude that, based on present evidence, market systems had not developed in Hungary during the Bronze Age.