I Zw 1 is a well-known narrow-line quasar with very strong Fe II emission. High S/N spectra obtained with the HST FOS show a remarkably rich emission-line spectrum. The C III
λ1176 line is clearly detected in emission for the first time in AGNs. This line arises from radiative decay to the 2s2p
0,1,2 metastable levels of C III. The observed flux is ~ 50 times larger than expected from collisional excitation or dielectronic recombination in photoionized gas. The most plausible mechanism for the large enhancement in the C III* λ1176 flux is resonance scattering of continuum photons by C III
* ions. This mechanism requires large velocity gradients (~ 1000 km s−1) within each emitting cloud in the BLR. Such large velocity gradients can be induced by forces external to the gas in the BLR clouds, such as tidal disruption, or radiation pressure.