Building construction is one of the fastest growing industries in India and it puts a huge burden on its limited natural resources. Fired clay bricks are one of the major constituent materials for the construction industry and it produces a huge amount of greenhouse gases. This research tries to highlight the use of alternative materials and how they can be modulated to suit the Indian construction industry. Bio-brick or agro-waste based brick is one such material that has the potential to be a sustainable and cost-effective solution. It acts as good heat and sound insulator and at the same time has overall negative carbon footprint. Additionally, it also acts as a deterrent to stubble burning, prevalent in northern India which causes severe air pollution. Due to its low density, it reduces dead load in high rise structures, thereby making RCC construction more economical. The study also highlights the use of Bio-brick in various areas of a structure. Another important objective of this research is to inspire and motivate architects, designers, researchers and builders to encourage and support the development of such sustainable and eco-sensitive material in construction industry.