The sedimentation of a surfactant-laden deformable viscous drop acted upon by an electric field is considered theoretically. The convection of surfactants in conjunction with the combined effect of electrohydrodynamic flow and sedimentation leads to a locally varying surface tension, which subsequently alters the drop dynamics via the interplay of Marangoni, Maxwell and hydrodynamic stresses. Assuming small capillary number and small electric Reynolds number, we employ a regular perturbation technique to solve the coupled system of governing equations. It is shown that when a leaky dielectric drop is sedimenting in another leaky dielectric fluid, the Marangoni stress can oppose the electrohydrodynamic motion severely, thereby causing corresponding changes in the internal flow pattern. Such effects further result in retardation of the drop settling velocity, which would have otherwise increased due to the influence of charge convection. For non-spherical drop shapes, the effect of Marangoni stress is overcome by the ‘tip-stretching’ effect on the flow field. As a result, the drop deformation gets intensified with an increase in sensitivity of the surface tension to the local surfactant concentration. Consequently, for an oblate type of deformation the elevated drag force causes a further reduction in velocity. For similar reasons, prolate drops experience less drag and settle faster than the surfactant-free case. In addition to this, with increased sensitivity of the interfacial tension to the surfactant concentration, the asymmetric deformation about the equator gets suppressed. These findings may turn out to be of fundamental significance towards designing electrohydrodynamically actuated droplet-based microfluidic systems that are intrinsically tunable by varying the surfactant concentration.