To send content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about sending content to .
To send content items to your Kindle, first ensure email@example.com
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about sending to your Kindle.
Note you can select to send to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
This chapter reviews high points of survey methodology literature. It outlines more specifically why survey research may be valuable to social psychologists. The chapter explains the utility of various study designs. It also reviews several standard designs, including cross-sectional, repeated cross-sectional, panel and mixed designs, and discusses when each is appropriate for social psychological investigation. It describes the basics of survey sampling and questionnaire design. The chapter also explains a number of sampling methods and discusses their strengths and weaknesses. It further describes the optimal procedures for data collection. The survey research process culminates in the field period, during which the data are collected, and the careful execution of this final step is critical to success. The chapter provides considerations relevant to data collection mode (face-to-face, telephone, and self-administered) and interviewer selection, training, and supervision.
Email your librarian or administrator to recommend adding this to your organisation's collection.