In the present article we explore the possibilities of reconstructing social behaviour through a detailed analysis of the so-called ‘ashmounds’ of the Late Bronze Age in Eastern Europe, starting from new research at a settlement of the Noua culture, Rotbav in south-eastern Transylvania. For the first time, the excavations comprised not only the ‘ashmound’ but also its vicinity, revealing the existence of structures like houses and pits. Furthermore, the analysis and comparison of the finds revealed significant differences between the ‘ashmound’ and the rest of the domestic spaces. This leads us to a new interpretation of the ‘ashmounds’ as special places, linked with feasting activities and collective leatherworking. This new interpretation is supported not only by the examination of the finds but also by new archaeozoological and chemical analyses, which are usually missing in Eastern Europe.