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Factor endowments, markets and vertical integration. The development of commercial wine production in Argentina, Australia and California, c1870-1914*

Published online by Cambridge University Press:  27 January 2011

James Simpson
James Simpson*
Affiliation:
Departamento de Historia Económica e Instituciones and Instituto Figuerola de Historia y Ciencias Sociales, Universidad Carlos III de Madrid. james.simpson@uc3m.es
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Abstract

Grape quality and the nature of market demand played a major role in determining the organizational structure of the wine industry in the three decades prior to 1914. In contrast to Europe where grape growing and winemaking were specialist activities, in the New World winemaking and selling were often integrated. This encouraged the appearance of large industrial wineries producing wines that could be branded. Differences within the New World itself can be attributable to the nature of demand and, in particular, to whether wine was considered an article of primary consumption (Argentina), or whether it competed with other, more popular alcoholic beverages such as beer and spirits (Australia and California).

Resumen

En las tres décadas anteriores a la I Guerra Mundial, la calidad de la uva y la naturaleza de la demanda del mercado jugaron un papel determinante en la estructura organizativa de la industria del vino. En contraste con Europa, donde el cultivo de la uva y la producción del vino fueron actividades especializadas, en el Nuevo Mundo la producción y venta del vino estuvieron integradas verticalmente. Esto favoreció la aparición de grandes industrias vinícolas, que producían vinos de marca. Las diferencias dentro del Nuevo Mundo pueden ser atribuidas a la naturaleza de la demanda, en especial cuando el vino fue considerado un artículo de consumo primario (Argentina), o cuando competía con otras bebidas alcohólicas más populares tales como la cerveza y los alcoholes graduados (Australia y California).

Keywords

wine factor endowmentsfirm organizationvertical integrationnew settlersXIX centurygrape productioncommercial wine productioncommodity chainsM21N51N56N57dotación de factores vinícolasorganización de empresasintegración verticalNuevo Mundo siglo XIXproducción de uvasproducción de vino comercialcambio de mercancías
Type
Articles/Artículos
Information
Revista de Historia Economica - Journal of Iberian and Latin American Economic History , Volume 29 , Issue 1 , 10 March 2011 , pp. 39 - 66
Copyright
Copyright © Instituto Figuerola de Historia y Ciencias Sociales, Universidad Carlos III de Madrid 2011

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