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In the late 1990s and early 2000s, a locally produced program on community television took the GLBTIQ community by storm. Running for seven years on channel Briz31, Tamara Tonite appeared in, and produced, 365 episodes, interviewing many locally based and national personalities. The success of the show has not been matched by any other privately produced show on community television in Australia. Tamara initially took on the show to promote her own ‘dial a drag queen’ business, but TamaraTonite took on a form of its own towards the end of 1997. While the show drew a few detractors — with some charismatic church leaders calling her an ‘evil cross-dressing transvestite’ using airwaves to spread her wicked message — Tamara remembers being absolutely floored when she threw the show open to a studio audience one night. Over 60 people turned up, and some had to huddle around TV cameras due to a lack of space.