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Ethnography, Introspection, and Reflexive Culture Studies

Published online by Cambridge University Press:  30 July 2009

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In recent years American Studies scholars have shown a growing interest in combining social-science methods with humanistic concerns. One aspect of this development has been an increased interest in anthropological-style fieldwork or ethnography. “Ethnography” can be broadly defined as the “work of describing a culture,” but in anthropology it usually consists of an attempt to describe the existing culture of a particular group or institution through the use of firsthand participant observation in its social life and intensive in-depth interviews with individual members. Traditionally, anthropological fieldwork has also connoted description of “other cultures”—often non-Western tribal cultures. But the ethnographic approach has long been used to study modern Western society, and over the last fifteen years it has been widely used to study subcultures in contemporary America. During the same period it has come into increasing use in American Studies as well.

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Research Article
Copyright
Copyright © Cambridge University Press 1982

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References

NOTES

1. Earlier versions of this essay were presented as papers at a session on “Fieldwork in Modern America” at the seventh biennial convention of the American Studies Association, Minneapolis, Minnesota, September 1979, and a session on “The Reflexive Anthropologist” at the seventy-eighth annual meeting of the American Anthropological Association, Cincinnati, Ohio, November 1979. I should like to thank my faculty colleagues and students at the University of Maryland for their help and suggestions during the preparation of this article.

2. On fieldwork in anthropology, see Pelto, Pertti J., Anthropological Research: The Structure of Inquiry (New York: Harper & Row, 1970)Google Scholar; Pelto, Pertti J. and Pelto, Gretel H., “Ethnography: The Fieldwork Enterprise,” in Honigmann, J., ed., Handbook of Social and Cultural Anthropology (Chicago: Rand McNally, 1973)Google Scholar; and Spradley, James P., Participant Observation (New York: Holt, Rinehart & Winston, 1980).Google Scholar

3. On anthropological field work in America, see Jorgensen, Joseph G. and Truzzi, Marcello, Anthropology and American Life (Englewood Cliffs, N.J.: Prentice-Hall, 1974)Google Scholar; Spradley, James P. and Rynkiewich, Michael A., The Nacirema: Readings on American Culture (Boston: Little, Brown, 1975)Google Scholar; and Hayano, David M., “Auto-Ethnography: Paradigms, Problems, and Prospects,” Human Organization, 38 (1979), 99104.CrossRefGoogle Scholar

4. For comments on fieldwork in American Studies, see Brown, Linda Keller, “Fieldwork in American Studies,” American Studies Newsletter, 1 (1974), 15Google Scholar; Mechling, Jay, “If They Can Build a Square Tomato: Notes Toward a Holistic Approach to Regional Studies,” Prospects (New York: Burt Franklin, 1979), IV, 5977Google Scholar; and Murphey, Murray G., “Comments”Google Scholar on the session “Fieldwork in Modern America,” seventh biennial convention of the American Studies Association, Minneapolis, Minnesota, September 1979. On anthropological approaches to culture in American Studies, see Wise, Gene, “Paradigm Dramas in American Studies: A Cultural and Institutional History of the Movement,” American Quarterly, 31 (1979), 293337.CrossRefGoogle Scholar

5. Murphey, , “Comments,” p. 1.Google Scholar

6. For a review of current anthropological approaches to culture, see Keesing, Roger M., “Theories of Culture,” in Siegel, B., Beals, A., and Tyler, S., eds., Annual Review of Anthropology (Palo Alto, Calif.: Annual Reviews, 1974).Google Scholar

7. Spradley, James P. and McCurdy, David, Anthropology: The Cultural Perspective (New York: John Wiley & Sons, 1975), p. 6.Google Scholar

8. On the use of this approach in ethnography, see Spradley, James P., The Ethnographic Interview (New York: Holt, Rinehart & Winston, 1979)Google Scholar; Spradley, James P., Participant ObservationGoogle Scholar; Goodenough, Ward H., Culture, Language and Society (Reading, Mass.: Addison-Wesley, 1971)Google Scholar; Goodenough, Ward H., “Ethnographic Field Techniques,” in Triandis, H. and Berry, J. W., eds., Handbook of Cross-cultural Psychology (Rockleigh, N.J.: Allyn and Bacon, 1980), Volume IIGoogle Scholar; and Keesing, Roger M., “Linguistic Knowledge and Cultural Knowledge: Some Doubts and Speculations,” American Anthropologist, 81 (1979), 1436CrossRefGoogle Scholar. Compare the interpretative approach as in Geertz, Clifford, The Interpretation of Cultures (New York: Basic Books, 1973)Google Scholar, and Rabinow, Paul and Sullivan, William, eds., Interpretive Social Science (Berkeley: University of California Press, 1979).Google Scholar

9. Spradley, James P., You Owe Yourself a Drunk: An Ethnography of Urban Nomads (Boston: Little, Brown, 1970)Google Scholar, Crocco, Margaret Smith, Adolescence as Artifact: An Ethnography of a Psychotherapy Clinic for Children and Adolescents, Ph.D. dissertation, University of Pennsylvania, Philadelphia, 1976Google Scholar, and Ryan, Joseph M., Life in the Spirit: Cultural Values and Identity Changes Among Catholic Pentecostals, Ph.D. dissertation, University of Pennsylvania, Philadelphia, 1978Google Scholar. Horwitz, Compare Richard P., Anthropology Towards History (Middletown, Conn.: Wesleyan University Press, 1978).Google Scholar

10. Maquet, Jacques, Introduction to Aesthetic Anthropology (Reading, Mass.: Addison-Wesley, 1971), p. 2.Google Scholar

11. Spradley, Compare and McCurdy, , A nthropology: The Cultural Perspective, pp. 4270.Google Scholar

12. Mechling, Jay, “In Search of an American Ethnophysics,” in Luedtke, L., ed., The Study of American Culture (Deland, Fla.: Everett/Edwards, 1977), p. 272Google Scholar. Wise, Compare Gene, “Some Elementary Axioms for an American Culture Studies,” Prospects (New York: Burt Franklin, 1979), IV, 517–47.Google Scholar

13. Mechling, , “In Search of an American Ethnophysics,” p. 252.Google Scholar

14. Wallace, Anthony F. C., “Driving to Work,” in Spradley, James P., ed., Culture and Cognition (San Francisco: Chandler, 1972), p. 311Google Scholar. That essay was first published in 1965 in Spiro, M., ed., Context and Meaning in Anthropology (New York: Free Press, 1965).Google Scholar

15. Wallace, Anthony F. C., “A Day in the Office,” in Kimball, S. and Watson, J., eds., Crossing Cultural Boundaries (San Francisco: Chandler, 1972)Google Scholar, and “Driving to Work.”

16. Wallace, Anthony F. C., Culture and Personality (New York: Random House, 1970), p. 35.Google Scholar

17. Ibid., p. 312.

18. Ibid., p. 315.

19. This possibility receives unexpected support from two of the critics of cognitive anthropology. Questioning the possibility of understanding another person's thinking, David Kaplan and Robert Manners observe that “no one has direct access to anyone else's mind” (Culture Theory [Englewood Cliffs, N.J.: Prentice-Hall, 1972], p. 185Google Scholar). But by their clear implication one does have direct access to one's own mind.

20. Wallace, , “Driving to Work,” p. 325.Google Scholar

21. Hayano, , “Auto-Ethnography,” p. 103.Google Scholar

22. While there are rules for breaking some of these rules, that is, circumstances in which the general rules can be appropriately violated, deviance beyond these boundaries, by self or others, is subjectively disturbing. Compare Scheff, Thomas J., ed., Labeling Madness (Englewood Cliffs, N.J.: Prentice-Hall, 1975), pp. 56Google Scholar; Goffman, Erving, “The Nature of Deference and Demeanor,” American Anthropologist, 58 (1956), 473502CrossRefGoogle Scholar; and Goffman, Erving, Relations in Public (New York: Harper & Row, 1971)Google Scholar. For a cross-cultural comparison, see Irvine, Judith, “Strategies of Status Manipulation in Wolof Greeting,” in Bauman, R. and Sherzer, J., eds., Explorations in the Ethnography of Speaking (New York: Cambridge University Press, 1974).Google Scholar

23. Each of the major factors includes the following subfactors: II, alter's identities vis-à-vis ego, includes (1) friend-acquaintance-opponent; (2) basic university identities (such as janitor, professor, student); (3) age; (4) sex (including “attractive” or not); (5) other identities (such as job outside university, race, connections, through a third party). III, assessment of alter's personality, includes (1) easygoing, friendly, for example, as against formal, dour, reserved; (2) any other pertinent personality attributes (such as sensitive, paranoid, aggressive, boring). IV, assessment of own current circumstances, includes (1) in a hurry as against lots of time; (2) alone or with someone; (3) front and attire (impressive versus inappropriate); (4) other (such as carrying a heavy load). V, assessment of own current mood or psychological state, includes (1) happy, euphoric, for example, as against depressed, exhausted; (2) any other pertinent mood-psychological state factors (absorbed in important thought, lonely, and so on). VI, alter's apparent demeanor and circumstances, includes (1) alter alone or with someone; (2) alter's location and movement (for example, close and looking your way, running the other direction); (3) alter's greeting behavior (such as extending hand, waving frantically, does not seem to see you); (4) alter's seeming mood or psychological state (such as crying, drunk). VII, interpretation of current status of relationship, includes (1) past interactions (such as inadvertently slighted during last meeting, owe them money); (2) immediate and future intentions (such as have a message for them, want to ask them a favor later); (3) current emotional orientation, including ego's reading of alter's emotional orientation to ego (feeling warm toward, annoyed with, and so on); (4) timing (how recently you saw them—for example, three minutes ago—when you expect to see them again, and so on). For factor I, see Table 1. It should be noted that the factors listed here could easily be combined in different ways, broken down further, and so on. This is simply one way of organizing them that seems to cover many of the basic rules people use.

24. Wise, Compare, “Some Elementary Axioms for an American Culture Studies,” pp. 533–34Google Scholar, and Mechling, , “In Search of an American Ethnophysics,” pp. 248–49, 260–61.Google Scholar

25. Goffman, Erving, Behavior in Public Places (New York: Free Press, 1963), p. 69.Google Scholar

26. Kamiya, Compare Joe, “Operant Control of the EEG Alpha Rhythm and Some of Its Reported Effects on Consciousness,” in Tart, C., ed., Altered States of Consciousness (New York: John Wiley & Sons, 1969)Google Scholar; Boring, Edwin, “A History of Introspection,” Psychological Bulletin, 50 (1953), 169–89CrossRefGoogle ScholarPubMed; and Singer, Jerome L., The Inner World of Daydreaming (New York: Harper & Row, 1975).Google Scholar

27. The gathering and use of such material—by definition private and revealing—obviously demands strict adherence to the ethics of field research. See Spradley, and McCurdy, , Anthropology, pp. 608–13.Google Scholar

28. It is possible, of course, to approach these inner productions in terms of an outside (etic) framework such as psychoanalysis, which sees such productions as a surface product of unconscious mental conflicts. Here, however, we are concerned with a phenomenological or inside (emic) description of the contents of these experiences from the subject's experiential perspective and with connecting these experiences to cultural knowledge. For discussion of a somewhat similar contrast in approach, see Kaplan, Bert, ed., The Inner World of Mental Illness (New York: Harper & Row, 1964), pp. viilx.Google Scholar

29. On the neglect of inner conversation with speculations on its history and significance, see Steiner, George, “The Distribution of Discourse,” in On Difficulty (New York: Oxford University Press, 1978)Google Scholar. For a discussion of literary renderings, see Humphrey, Robert, Stream of Consciousness in the Modern Novel (Berkeley, University of California Press, 1954).Google Scholar

30. Caughey, Compare John L., Fáánakkar: Cultural Values in a Micronesian Society (Philadelphia: University of Pennsylvania Publications in Anthropology, No. 2, 1977).Google Scholar

31. On the cultural structuring of imaginary social relationships, see Caughey, John L., “Artificial Social Relations in Modern America,” American Quarterly, 30 (1978), 7089.CrossRefGoogle Scholar

32. On the threatening aspects of “other realities” and on their social control, see Berger, Peter, “The Problem of Multiple Realities,” in Natanson, M., ed., Phenomenology and Social Reality (Evanston, Ill.: Northwestern University Press, 1970)Google Scholar, and Berger, Peter and Luckman, Thomas, The Social Construction of Reality (New York: Doubleday, 1966), pp. 104–16.Google Scholar

33. Berger, and Luckman, , The Social Construction of Reality, pp. 152–53.Google Scholar

34. Bowen, Elenore Smith [Laura Bohannan], Return to Laughter (New York: Doubleday, 1954), p. 174.Google Scholar

35. On the Sufis discussed here, see Caughey, John L. and Mahar, J. Michael, “Ritual Remedies at a Sufi Shrine,”Google Scholar paper presented at the seventy-sixth annual meeting of the American Anthropological Association, Houston, December 1977. Subhan, Compare John, Sufism: Its Saints and Shrines (New York: S. Weiser, 1970).Google Scholar

36. On cultural therapy, see Shiloh, Ailon, “Therapeutic Anthropology,” American Anthropologist, 79 (1977), 443–53CrossRefGoogle Scholar; Watts, Alan, Psychotherapy East and West (New York: Ballantine, 1961)Google Scholar; Merideth, Robert, “Subverting Culture: The Radical as Teacher” (New York University pamphlet, 1969).Google Scholar

37. On the ethnographic aspect of this problem, see Jules-Rosette, Bennetta, “The Veil of Objectivity: Prophecy, Divination, and Social Inquiry,” American Anthropologist, 80 (1978), 565CrossRefGoogle Scholar. For a general discussion, see Murphey, Murray G., Our Knowledge of the Historical Past (New York: Bobbs-Merrill, 1972).Google Scholar