Skip to main content Accessibility help
×
Home

Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts

  • Charlie Ranscombe (a1), Jacob Rodda (a1) and Mark Johnson (a2)

Abstract

The prospect of autonomous vehicles and associated technologies has disrupted traditional modes of vehicle operation and ownership. This requires automotive designers to shift their focus from designing vehicle form to consider the design of transport experiences. As such, there is a need to explore how best to support automotive designers in communicating user experiences (UX) alongside the physical design of vehicles. This paper presents an industry case study conducted with Ford Design Asia Pacific to assess the embodiment of UX in early concepts. Attributes of generalised model for UX are mapped to designers' storyboard illustration for the experience of an advanced concept for an autonomous vehicle interior. Results show how a mix of captions, sketches of users and contextual features illustrate different attributes of user experience. From findings we conclude firstly, the need to develop a toolkit to help designers communicate descriptions of as yet designed interactions. We also conclude that sketching contextual features of experience can provide a starting point to develop aspects of UX that can be used to differentiate and identify the Ford brand.

    • Send article to Kindle

      To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle. Find out more about sending to your Kindle.

      Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

      Find out more about the Kindle Personal Document Service.

      Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts
      Available formats
      ×

      Send article to Dropbox

      To send this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your <service> account. Find out more about sending content to Dropbox.

      Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts
      Available formats
      ×

      Send article to Google Drive

      To send this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your <service> account. Find out more about sending content to Google Drive.

      Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts
      Available formats
      ×

Copyright

This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.

Corresponding author

Contact: Ranscombe, Charlie, Swinburne University of Technology, Architectural and Industrial Design, Australia, cranscombe@swin.edu.au

References

Hide All
Buxton, B. (2007), Sketching user experiences: getting the design right and the right design, Morgan Kaufmann, San Francisco.
Eckoldt, K., Hassenzahl, M., Laschke, M. and Knobel, M. (2013), “Alternatives: exploring the car's design space from an experience-oriented perspective”, Proceedings of the 6th International Conference on Designing Pleasurable Products and Interfaces, ACM, pp. 156164.
Gonzalez, I., Val, E., Justel, D., Iriarte, I. and Lasa, G. (2018), “Aesthetic Interaction Consistency: Exploring the Foundation for Static and Dynamic Aesthetics”, Proceedings of the DESIGN 2018 15th International Design Conference, pp. 22092220.
Gowda, N., Ju, W. and Kohler, K. (2014), “Dashboard Design for an Autonomous Car”, Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, ACM, pp. 14.
Law, E.L.-C., Hassenzahl, M., Karapanos, E., Obrist, M. and Roto, V. (2014), “Tracing links between UX frameworks and design practices: dual carriageway”, Proceedings of HCI Korea, Hanbit Media, Inc., pp. 188195.
Lenz, E., Diefenbach, S. and Hassenzahl, M. (2013), “Exploring relationships between interaction attributes and experience”, Proceedings of the 6th International Conference on Designing Pleasurable Products and Interfaces, ACM, pp. 126135.
Lenz, E., Diefenbach, S. and Hassenzahl, M. (2014), “Aesthetics of interaction: a literature synthesis”, Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational, ACM, pp. 628637.
Marquardt, N. and Greenberg, S. (2015), “Sketching User Experiences: The Hands-on Course”, Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems, ACM, pp. 24792480.
Michailidou, I., Franzen, F. and Lindemann, U. (2016), “Method to create market-specific customer profiles for enhancing positive user experiences in cars”, 14th International Design Conference, pp. 17631772.
Ranscombe, C., Hicks, B. and Mullineux, G. (2012), “A method for exploring similarities and visual references to brand in the appearance of mature mass-market products”, Design Studies, Vol. 33 No. 5.
Tovey, M., Porter, S. and Newman, R. (2003), “Sketching, concept development and automotive design”, Design Studies, Vol. 24 No. 2, pp. 135153.
Truong, K.N., Hayes, G.R. and Abowd, G.D. (2006), “Storyboarding: an empirical determination of best practices and effective guidelines”, Proceedings of the 6th conference on Designing Interactive systems.
Unger, R. (2012), A project guide to UX design: for user experience designers in the field or in the making, 2nd edition. Pearson Education distribution.

Keywords

Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts

  • Charlie Ranscombe (a1), Jacob Rodda (a1) and Mark Johnson (a2)

Metrics

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Abstract views

Total abstract views: 0 *
Loading metrics...

* Views captured on Cambridge Core between <date>. This data will be updated every 24 hours.

Usage data cannot currently be displayed