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Towards Creativity Stimulating Design Intervention for Multidisciplinary Innovation Teams

Published online by Cambridge University Press:  26 July 2019

Abstract

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The aim of our research is to stimulate cross disciplinary design collaboration to improve innovation processes in product and service design domain. We focus on the intersection of biotechnology and design as this field poses great challenges and opportunities for innovation, and it has received little attention in light of technological advancements of digital goods over the past decades. Experimental studies in the area expose challenging interactions, rising from lack of common vocabulary and preconceptions. Organisational management studies suggest that creativity is a prerequisite for innovation in group processes. As such, we are interested in enhancing collective creativity. Numerous studies investigate external creativity triggers, however only on individual level. Our review suggests that external triggers can be effective when the task is problem solving or styling, but ambiguous goals like innovation require stimulation of intrinsic triggers, such as group incidental learning and tacit knowledge. To explain this, we propose a hypothetical innovation approach, that draws attention to cognitive stimulation methods leading to creativity in multidisciplinary teams.

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Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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