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Studying Design Thinking as a Forthcoming Source to Innovation Speed

  • Christina Marie Mitcheltree (a1), Halvor Holtskog (a1) and Geir Ringen (a1)

Abstract

With complex technology-intense industries follows an ever-increasing need for rapid innovation processes. Yet, innovation speed and the time from idea to product realization can vary and be unpredictable.

Design Thinking (DT) is suggested as a key driver to impact the speed of product innovation within product development projects. To understand and aid the road from early ideas and concepts to value- added products, this paper will provide a literature study on how Design Thinking can facilitate improved product innovation performance through innovation speed.

The paper seeks to develop an overview of new insight on DT applicability for improved product innovation capability. This is done by identifying components that comprise DT´s innovative ability and appropriateness to product development contexts beyond the early creative phases of product development.

As DT emphasize on visualization and re-framing problems, it contributes to enhanced clarity, meaning and confidence in ideas and decisions. DT in this way may impact strategy formulation and speed up complex innovation processes by pre-experiencing future situations.

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Copyright

This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.

Corresponding author

Contact: Mitcheltree, Christina Marie, NTNU, Mechanical and industrial engineering, Norway, christina.mitcheltree@ntnu.no

References

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Keywords

Studying Design Thinking as a Forthcoming Source to Innovation Speed

  • Christina Marie Mitcheltree (a1), Halvor Holtskog (a1) and Geir Ringen (a1)

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