VideoStyle, WebStyle, NewsStyle: Gender and Candidate Communication. By Dianne G. Bystrom, Mary Christine Banwart, Lynda Lee Kaid, and Terra A. Robertson. New York: Routledge. 2004. 240 pp. $23.95.

In their ambitious and timely book, Dianne Bystrom and her colleagues seek to answer the following question: Why are women still so underrepresented among political officials? The authors design an impressive study to examine whether gender differences in campaigning style influence voters' reactions to candidates.