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Survival Strategies in New York Theatres

  • Glenn Loney

Abstract

IN THE SEASON of 1893–94, theatregoers in New York would hardly have realized that ‘Broadway’, as a theatre centre, had just come into being. In fact, 1900 would seem a more appropriate date, but business in the commercial theatre in recent seasons has been so hazardous that the League of American Theatres decided to jump-start the past season with a putative centenary salute, ‘Celebrate Broadway: 100 Years in Times Square’. It was a brave attempt and resulted at least in some interesting historical exhibits. Unfortunately, these only served to remind the viewers of Broadway's glory-days years ago.

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