Langmuir-Blodgett (LB) films of poly(p-phenylene vinylene) (PPV) were prepared using an amphiphilic precursor, where the counterion chloride was partially replaced by a long chain dodecylbenzenesulfonate ion. These LB-PPV films are highly ordered along the dipping direction as demonstrated by linear dichroism experiments using linearly polarized optical absorption and emission. The intensity ratio between emitted light parallel and perpendicular to the dipping direction was ca. 17, which is much higher than the dichroic ratio of 3.6 found in the polarized absorption experiment. These values indicate an efficient energy and/or charge transfer between low conjugated segments (disordered) and highly conjugated (ordered) ones after excitation. In addition, the LB films displayed large circular polarization with an asymmetry factor ge which varies from 0.6 to –0.2 when the sample temperature is increased from 30 to 300 K.