Oil is the elephant in every room in modern American history. From the consumer-culture room to the politics room, the labor room to the U.S.-and-the-world room, oil is right there, as big as Texas, yet hardly anyone notices. That is less true than it used to be. The Journal of American History even devoted a special issue to oil in 2012. Yet modern American historians still have not thought enough about “crude reality.”Footnote 1
I'm no exception. Because I'm an environmental historian, I've always understood that energy was critically important. But I was slow to rise to the revisionist challenge: How would reckoning with oil change our scholarship?
I first reflected on the invisibility of oil when I was an assistant professor. In a 2002 essay about what really matters in modern American history, I chided the editors of a well-regarded volume on that subject for ignoring the petroleum revolution. In 1900, I wrote,
[O]il still was a relatively small part of the American economy—but, in the next fifty years, oil became the nation's principal source of energy. Oil also became a basic ingredient in the manufacture of thousands of products, including plastics, agricultural chemicals, and clothing. The rise of the oil economy had profound consequences. The production and consumption of oil contributed to almost all of the most pressing environmental problems of the twentieth century. In countless ways, the ability to use a powerful and cheap source of energy transformed daily life—what we eat, where we live, how we work, and what we do for fun. The rise of the oil economy also changed many of the structures of American society. Without some understanding of the history of energy use, scholars and students cannot truly comprehend the depopulation of rural America, the spread of suburbia, the emergence of the Sun Belt, or the unprecedented affluence of the decades after World War II. The list could go on.Footnote 2
Despite my strong words, I didn't revise my course syllabi to make oil more central. In my upper-level class on U.S. history from 1945 to 1988, for example, I only discussed oil in lectures on the foundations of the postwar economic boom, the rise of the environmental movement, and the fading economy of the 1970s. In retrospect, that seems seriously inadequate.
But giving oil its due in 2002 would have required a lot of digging. The historical literature was limited. In my essay on what matters in modern American history, I cited just three pioneering books about energy: Martin Melosi's Coping with Abundance, James Williams's Energy and the Making of Modern California, and David Nye's Consuming Power. Now the scholarly literature is richer, though still not rich enough. Journalists also have added to our understanding of oil's importance.Footnote 3
I see now that oil shaped many of the major political developments of the twentieth century. The beginning of the story is not news. In the Progressive Era, muckrakers made Standard Oil the archetype of the threat of monopoly, and the company's chokehold on the refining industry spurred the antitrust legislation of the period. But scholars are just beginning to acknowledge the importance of oil in the rise and fall of the New Deal order. As several journalists have shown, oil also fueled the growth of the far right.Footnote 4
The great mission of the Democratic Party in mid-century was building a mass-consumption economy, and that project was predicated on cheap oil. Cheap oil meant cheap food, cheap housing, cheap clothes, cheap vacations—well, cheap everything. The unprecedented abundance of energy after World War II also allowed policy makers to envision endless economic growth. But the oil crisis of the 1970s undermined the effort to ensure an ever-growing middle class. For the first time, inflation and unemployment both rose, and key constituents of the New Deal coalition suffered most. Because stagflation proved so intractable, the oil crisis cast doubt on government's ability to improve the lives of ordinary people (Figure 1).Footnote 5
Figure 1. David Falconer's image of a stranded driver in a gas line in 1973 illustrates the one oil story that almost everyone knows. But the oil crises of the 1970s should be just the beginning of our reckoning with crude reality. National Archives at College Park - Still Pictures (RDSS), 412-DA-13008.
Before and after the 1970s, oil money strengthened the conservative challenge to liberalism. In the early 1950s, Texas oil tycoon H. L. Hunt created a right-wing radio, television, and print network that became a principal booster of Senator Joseph McCarthy. He later established another network to promote Christian conservatism. William F. Buckley's National Review also had oil backing. In recent decades, Charles and David Koch—the heads of a privately held industrial conglomerate rooted in oil refining and transport—have become the most powerful supporters of the libertarian and Tea Party movements. The Kochs have created a vast infrastructure of think tanks, lobbying organizations, and “dark money” funders of political candidates committed to shrinking government at all levels. Their efforts have gone hand-in-hand with those of many other energy magnates.Footnote 6
The conservatism of the oil titans was not just a function of wealth. The hit-or-miss nature of the industry encouraged an evangelical individualism. Wildcatters were convinced that their risk-taking exemplified the virtues of capitalism, and they resented any effort to limit their freedom. With the rise of the environmental movement, antigovernment sentiment in the oil patch became even more intense. The air and water pollution legislation of the 1970s directly challenged the industry—and so do proposals to mitigate the hazards of climate change. According to journalist Jane Mayer, Koch Industries especially has a history of egregiously and willfully flouting environmental laws. The Kochs's “philosophical opposition” to regulations, she concluded, is hard to separate from their “financial interest in avoiding them.”Footnote 7
I also see more clearly now the importance of oil in making “the American century.” The U.S. produced almost two-thirds of the world's oil in 1920 and more than two-thirds in 1940. That was a huge advantage in World War II. Americans had surplus capacity that could go to military purposes at home and abroad, including the production of synthetic rubber. The ability to tap vast reservoirs of oil also shaped the nation's strategy in the early decades of the Cold War.Footnote 8
In 1970, however, U.S. oil production peaked. Imports rose in just a few years to more than 35 percent of total consumption. The Arab embargo of 1973 drove home the new precariousness of Americans' oil economy. The presidents of the 1970s all tried and failed to promote energy independence, and access to foreign supplies became a national-security issue. Jimmy Carter acknowledged the strategic importance of Middle Eastern oil after the Soviet Union invaded Afghanistan: “An attempt by any outside force to gain control of the Persian Gulf region will be regarded as an assault on the vital interests of the United States of America,” he declared in 1980, “and such an assault will be repelled by any means necessary, including military force.” Carter's successors extended that doctrine. The protection of Kuwaiti oil fields was an explicit justification for Operation Desert Storm in 1991, and the U.S. continues to maintain a major military force in the Gulf.Footnote 9
As the appointment of ExxonMobil CEO Rex Tillerson as secretary of state makes clear, the United States long has exercised influence in the world as much through business activity as state policy, and oil companies have been especially transformative. ExxonMobil alone has prospected in more than twenty nations. The company's Washington, DC office is like an embassy, journalist Steve Coll argued in Private Empire, and its CEO travels the world like a head of state or a foreign minister. ExxonMobil was embroiled in a civil war in Indonesia. It has undertaken nation-building and social engineering projects in other countries. Everywhere American oil companies have operated, they have had far-reaching social and political impact. Indeed, oil development often is a prime example of the “resource curse”—the baleful effect of sudden wealth on underdeveloped societies.Footnote 10
Some of the topics I mentioned in 2002 also are more central than I realized then. Plastic is the best example. Though hardly anything was made from plastic in 1945, the new materials became a foundation of the mass-consumption economy. Plastic allowed manufacturers to produce and distribute goods more cheaply. Because plastic cost so little, many luxuries became affordable. The cheapness of plastic also encouraged people to throw more stuff away, and the endless cycle of buying and discarding kept the postwar economy booming. Now we are surrounded by plastic—toys, chairs, bottles, bags, credit cards, tools, microwave trays, sneakers, computers, shower curtains, eyeglasses, fleece sweatshirts, vacuum cleaners, doormats, toothbrushes, car interiors. As journalist Susan Freinkel argued, “We all live in Plasticville.”Footnote 11
That means reckoning with plastic is essential to understanding the complexities of modern consumer culture. Plastic provoked debates about class and taste. It promised widespread affluence, even democratic stylishness—and yet, to many highbrow critics, it epitomized schlock and second-rate utility. Plastic inspired passive consumption. In the words of historian Susan Strasser, “Nobody made plastic at home, hardly anyone understood how it was made, and it usually could not be repaired.” Yet that passivity was tied to a heady feeling of freedom: Plastic required little care. Though seemingly inexpensive, plastic in fact came at considerable social and environmental cost. The petrochemical corridor of the Gulf Coast is the textbook example of environmental injustice, because the poor disproportionately bear the toxic burden of plastic manufacturing. Plastic also has fouled the oceans, filled landfills, and threatened the health of consumers.Footnote 12
One more example—work. “Abundant energy turned labor-intensive jobs into capital-intensive ones,” Martin Melosi argued in Coping with Abundance, and that shift had radical consequences. The most obvious is the depopulation of the countryside. The U.S. had thirty million farmers in 1940, but now the number is barely one-tenth of that total—and only 300,000 farmers account for roughly 90 percent of farm production. Fossil fuels were a key part of that decline: Oil-powered machinery and chemicals derived from oil and natural gas revolutionized agriculture in the mid-twentieth century. Indeed, some critics argue that modern agriculture really is “petrofarming.”Footnote 13
Oil also reshaped labor politics. When coal was king, the United Mineworkers was one of the nation's most powerful unions, and that power came partly from the concentrated nature of underground mining. But oil-field development was very different. It did not require an army of laborers, and the work was itinerant. Early on, oil-field workers could dream of escaping the working class by becoming wildcatters. That made them unlikely to organize. Though refinery workers sometimes struck, their union never fundamentally challenged the nation's ruling classes. The transport of oil required far fewer workers than coal, because oil often flowed to market through pipelines. For all those reasons, political theorist Timothy Mitchell concluded that the shift from coal to oil made democratic politics more difficult to sustain. Historian Shane Hamilton made a similar argument about the rise of trucking. Many truck drivers were ideologically closer to farmers than railway workers: They owned their rigs, and they prided themselves on their independence. The new trucking economy thus helped move the country rightward.Footnote 14
Of course, nothing in the history of oil was inevitable. Since my 2002 essay, a handful of scholars have shown that market forces alone cannot explain our dependence on oil. As Paul Sabin argued in Crude Politics, “Abundance was made as much as discovered,” and government was critical in that process. State and federal officials allowed oil exploration on public lands, gave the industry huge tax breaks, and controlled production to prevent “wasteful” exploitation of oil fields. That direct encouragement was just the start. The dominance of cars, trucks, and container ships all depended on public as well as private decisions. Gasoline taxes were especially important: Though invisible to consumers, they became a perpetual-motion machine for funding endless highway construction. The ubiquity of plastic also resulted partly from government action. During World War II, federal officials encouraged the chemical industry to invent plastic substitutes for strategic materials, and after the war companies sought to turn the new synthetics into consumer products.Footnote 15
The recent work on the political economy of oil brings me back to the revisionist challenge. To do justice to crude reality, we cannot simply pay more attention to a few momentous, yet neglected, changes. We need to rethink how we approach the past. Environmental historians have done the most so far to explain how and why oil remade the nation. But a thorough understanding of oil's historical significance requires the insights of other specialties that now are marginal or secondary—agricultural history, the history of technology, and business history, especially. It requires more work on the relationship between politics and economics.Footnote 16
The study of material culture also is key. Several journalists have pointed the way. To tell the story of plastics, Susan Freinkel considered the histories of eight simple objects, from combs to disposable lighters. Amanda Little's popular history of energy, Power Trip, began with a question drawn from everyday life: What made oil so pervasive, so indispensable, so taken for granted?Footnote 17
If historians paid more attention to daily experience, oil would be central in modern American historiography. Again, that speaks to a bigger challenge for the profession. Our research agendas rarely focus on questions about the ways people lived in the past. We leave that realm to museum curators and nonfiction writers. As a result, our histories too often are academic in the worst sense: They do not tell us enough about what it has meant to be human, so they do not appeal to readers beyond the guild. That is a loss, and not just for people interested in oil.
