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Do Employees Support Corporate Philanthropy? Evidence from Chinese Listed Companies

Published online by Cambridge University Press:  27 July 2016

Yongqiang Gao  and
Haibin Yang
Yongqiang Gao
Affiliation:
Huazhong University of Science & Technology, China
Haibin Yang
Affiliation:
City University of Hong Kong, Hong Kong
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Abstract

While prior research generally acknowledges the positive effect of corporate philanthropy (CP) on firm performance, the underlying mechanisms regarding how or why CP leads to better financial performance remain unclear. We argue that employees as an influential firm stakeholder group may act as an important factor in realizing the value of CP. We specifically ground this study in social identity theory to investigate whether or not employees support CP by increasing labor productivity, as well as whether a firm's salary level and market visibility will moderate such an effect. Evidence from Chinese listed firms suggests that CP positively influences labor productivity. In addition, self-compared salaries and firm visibility strengthen the link between CP and labor productivity, suggesting that the value of CP depends on the support of key stakeholders such as employees.

摘要:

摘要:

虽然以前的研究一般承认企业慈善 (CP) 对企业绩效的积极作用, CP如何或为什么带来更好的财务表现的基本机制仍不清楚。我们认为, 员工作为一个有影响力的公司利益相关者群体在实现CP价值上是个重要因素。我们特别将本研究根植于社会认同理论, 以调查员工是否通过提高劳动生产率来支持CP, 以及公司的工资水平和市场知名度是否将影响这样的效果。中国上市公司的证据表明, CP积极影响劳动生产率。此外, 自我相比工资和企业知名度增强CP和劳动生产率之间的联系, 从而表明CP的价值取决于像员工这样的关键利益相关者的支持。

यद्यपि उपलब्ध शोध प्रमाण यह दिखता है कि कॉर्पोरेट लोकोपकार का फर्म के प्रदर्शन पर सकारात्मक प्रभाव होता है, तथापि कॉर्पोरेट लोकोपकार से बेहतर वित्तीय परिणाम देने कि प्रक्रिया अस्पष्ट है. हमारा यह मत है कि कॉर्पोरेट लोकोपकार का मूल्य आंकने में एक प्रभावी हिस्सेदार के रूप में कर्मचारी एक महत्वपूर्ण वर्ग हैं. हमने इस शोध को सामाजिक अस्मिता सिद्धांत पर केंद्रित कर यह अनुसंधान किया कि क्या कर्मचारी उत्पादकता बढ़ा कर लोकोपकार का समर्थन करते हैं. हमने साथ में यह भी अनुसंधान किया कि के फर्म के वेतन स्तरव बाज़ारी साख का कोई नियंत्रक प्रभाव है. चीनी सूचीबद्ध फर्मों से प्राप्त साक्ष्यों के अनुसार कॉर्पोरेट लोकोपकार का मज़दूर उत्पादकता पर सकारात्मक प्रभाव होता है. साथ ही स्व-तुलनात्मक वेतन व फर्म के बाज़ारी साख भी कॉर्पोरेट लोकोपकार व मज़दूर उत्पादकता का सम्बन्ध सुदृढ़ करते हैं, जिससे कॉर्पोरेट लोकोपकार के महत्व पर कर्मचारियों जैसे महत्वपूर्ण हिस्सेदारों का प्रभाव लक्षित होता है.

Sumário:

Sumário:

Embora pesquisas anteriores geralmente reconheçam o efeito positivo da filantropia corporativa (CP) sobre o desempenho da empresa, os mecanismos subjacentes sobre como ou por que CP leva a um melhor desempenho financeiro permanecem obscuros. Argumentamos que os funcionários, como um grupo de stakeholders influente da empresa, podem atuar como fator importante na realização do valor da CP. Fundamentamos especificamente este estudo na teoria da identidade social, a fim de investigar se os empregados apoiam ou não a CP por meio do aumento da produtividade do trabalho, bem como se o nível salarial e a visibilidade do mercado da empresa moderam tal efeito. Evidências de empresas listadas chinesas sugerem que CP influencia positivamente a produtividade do trabalho. Além disso, os salários auto-comparados e a visibilidade da firma reforçam a ligação entre CP e a produtividade do trabalho, sugerindo que o valor da CP depende do apoio de stakeholders chave, como os funcionários.

Аннотация:

АННОТАЦИЯ:

Хотя предварительные исследования в целом подтверждают положительный эффект корпоративной филантропии на производительность компаний, основные механизмы, объясняющие как и почему корпоративная филантропия приводит к улучшению финансовых показателей, остаются неясными. Мы считаем, что сотрудники как влиятельная группа заинтересованных лиц в компании могут выступать в качестве важного фактора в реализации значения корпоративной филантропии. В данном исследовании, мы опираемся на теорию социальной идентичности, чтобы изучить, поддерживают ли сотрудники корпоративную филантропию за счет повышения производительности труда, а также влияет ли уровень заработной платы в компании и прозрачность рынка на эту ситуацию. Данные из китайских публичных компаний свидетельствует о том, что корпоративная филантропия положительно влияет на производительность труда. Кроме того, самостоятельное сравнение зарплаты и прозрачность в компании усиливают зависимость между корпоративной филантропией и производительностью труда, и соответственно значение корпоративной филантропии зависит от поддержки ключевых заинтересованных лиц, таких как сотрудники.

Resumen:

RESUMEN:

Mientras que la investigación previa generalmente reconoce los efectos positivos de la filantropía corporativa en el desempeño de la empresa, los mecanismos subyacentes en relación al cómo y al por qué la filantropía corporativa puede llevar a aumentar el rendimiento de la empresa sigue siendo poco claro. Argumentamos que los empleados como un grupo de interés influyente de la empresa puede actuar como un factor importante en comprender el valor de la filantropía corporativa. Específicamente basamos este estudio en la teoría de identidad social con el fin investigar si los empleados apoyan o no la filantropía corporativa través de aumentar la productividad, también como si el nivel salarial de la empresa y la visibilidad en el mercado moderarán este efecto. La evidencia de las empresas chinas cotizadas en bolsa sugiere que la filantropía corporativa influencia positivamente la productividad laboral. Adicionalmente, los salarios auto-comparados y la visibilidad de la empresa fortalecen el vínculo entre la filantropía corporativa y la productividad laboral, sugiriendo que el valor de la filantropía corporativa depende del apoyo de los grupos de interés clave como los empleados.

Keywords

Chinese listed firmscorporate philanthropyfirm visibilitylabor productivityself-compared salarysocial-compared salary
Type
Articles
Information
Management and Organization Review , Volume 12 , Issue 4 , December 2016 , pp. 747 - 768
Copyright
Copyright © The International Association for Chinese Management Research 2016 

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