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Journal of Wine Economics Journal of Wine Economics

Article contents

Personality Traits and Consumption of Wine and Beer

Published online by Cambridge University Press:  15 November 2019

Geir W. Gustavsen  and
Kyrre Rickertsen
Geir W. Gustavsen
Affiliation:
Norwegian Institute of Bioeconomy Research, NO 1432 Ås, P.O. Box 115, Norway
Kyrre Rickertsen
Affiliation:
School of Economics and Business, Norwegian University of Life Sciences, P.O. Box 5003, NMBU 1432 Ås, Norway
Corresponding
E-mail address:
kyrre.rickertsen@nmbu.no
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Abstract

Little attention has been paid to the effects of personality traits on the consumption of wine and beer. We used a survey to investigate the associations between personality traits and the differences in expected consumption frequencies of wine and beer for 3,482 Norwegian respondents. High scores on extraversion and openness to experiences increased the expected frequency of wine consumption, high score on agreeableness reduced the frequency of wine consumption, while scores on conscientiousness and neuroticism had no effects. For beer, there were no significant effects between personality traits and the frequency of consumption. (JEL Classification: D12, Q13).

Keywords

beer consumption Big Five consumer preference wine consumption
Type
Articles
Information
Journal of Wine Economics , Volume 14 , Issue 4 , November 2019 , pp. 392 - 399
Copyright
Copyright © American Association of Wine Economists 2019

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Footnotes

Presented at the 13th Annual AAWE Conference, July 14–18, 2019 in Vienna, Austria. We thank conference participants, an anonymous referee, and the editor for useful comments.

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