Let $G=G(q)$ be a finite almost simple exceptional group of Lie type over the field of $q$ elements, where $q=p^a$ and $p$ is prime. The main result of the paper determines all maximal subgroups $M$ of $G(q)$ such that $M$ is an almost simple group which is also of Lie type in characteristic $p$, under the condition that ${\rm rank}(M) > {1\over 2}{\rm rank}(G)$. The conclusion is that either $M$ is a subgroup of maximal rank, or it is of the same type as $G$ over a subfield of $\F_q$, or $(G,M)$ is one of $(E_6^\e(q),F_4(q))$, $(E_6^\e(q),C_4(q))$, $(E_7(q),\,^3\!D_4(q))$. This completes work of the first author with Saxl and Testerman, in which the same conclusion was obtained under some extra assumptions.