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Promoting the Promoters: Nineteenth-Century Publicists in Historical Context - Joe Dobrow. Pioneers of Promotion: How Press Agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition Created Modern Marketing. Norman: University of Oklahoma Press, 2018. xiv + 391 pp. $32.95 (cloth), ISBN 978-0-8061-6010-8.
Published online by Cambridge University Press: 26 April 2019
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- Book Reviews
- Information
- The Journal of the Gilded Age and Progressive Era , Volume 18 , Issue 2 , April 2019 , pp. 246 - 248
- Copyright
- Copyright © Society for Historians of the Gilded Age and Progressive Era 2019