This paper uses the example of songket to explore translocal Malay cultural processes in Sambas, West Kalimantan. I argue these intra-Malay cultural exchanges reframe selected Sambas Malay cultural forms as Malay ‘cultural heritage’, making it difficult to view cultural practices in purely localised terms. Consequently, many cultural forms lose their localised normative values and become aspects of a wider cultural heritage to be preserved, performed and consumed. The paper begins with a discussion of the historical, political and social grounds that forge a sense of translocalism amongst many Sambas Malays. Building on this, the more specific interest in participating in intra-regional Malay cultural exchanges is explained with reference to commodification, internationalisation and institutionalisation.