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Text2Quit: an analysis of user experiences with a mobile smoking cessation program

Published online by Cambridge University Press:  08 November 2019

L. C. Abroms ,
C. L. Heminger ,
A. L. Boal ,
J. M. Van Alstyne  and
N. Krishnan Open the ORCID record for N. Krishnan [Opens in a new window]
L. C. Abroms*
Affiliation:
Department of Prevention & Community Health, The George Washington University, Milken Institute School of Public Health, 950 New Hampshire Avenue NW, 3rd Floor, Washington, DC20052, USA
C. L. Heminger
Affiliation:
Department of Prevention & Community Health, The George Washington University, Milken Institute School of Public Health, 950 New Hampshire Avenue NW, 3rd Floor, Washington, DC20052, USA
A. L. Boal
Affiliation:
WestEd, 4665 Lampson Avenue, Los Alamitos, CA90720, USA
J. M. Van Alstyne
Affiliation:
Consultant
N. Krishnan
Affiliation:
Department of Prevention & Community Health, The George Washington University, Milken Institute School of Public Health, 950 New Hampshire Avenue NW, 3rd Floor, Washington, DC20052, USA
*
Author for correspondence: L. C. Abroms, E-mail: lorien@gwu.edu
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Abstract

Introduction

Studies have shown that Text2Quit and other mobile cessation programs increase quit rates in adult smokers, but the mechanism of effects and user experiences are not well understood.

Aims

This study reports on participants' experiences with the program and explores aspects of the program that they liked and disliked.

Methods

Self-reported experiences of the program were collected through a follow-up survey conducted 1 month after enrollment (n = 185). Participant responses to open-ended items were dual coded by independent coders.

Results

Overall participants agreed that they liked the program (4.2/5), that the program was helpful (4.1/5) and that they would recommend the program to a friend (4.3/5). Top reasons for liking the program included that it served as a constant reminder of quitting (17.8%), the content (16.7%), the encouragement provided (13.3%), and the on-demand tools (12.2%). Top reasons for disliking the program were message frequency (20.5%), content (7.0%), and the lack of personal interaction (7.0%).

Conclusions

The constancy of messaging was both liked as a reminder and disliked as an annoyance. Future programs might be improved by pre-testing and customizing the content based on user preferences, and by adding in human interactions, while keeping a supportive tone and offering on-demand tools.

Keywords

mCessationsmoking cessationtext messaging
Type
Original Articles
Information
Journal of Smoking Cessation , Volume 15 , Issue 1 , March 2020 , pp. 23 - 28
Copyright
Copyright © The Author(s) 2019. Published by Cambridge University Press

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