This paper compares the early imperial period results from thirty surveys in and around regio VII Etruria in order to identify similarities and differences of settlement, population, and economy. Three sub-regional patterns are defined: the suburbium, coastal Etruria, and inland Etruria. Consideration of methodological issues of survey comparison suggests the problem is real, but not insuperable. A range of interpretative models is discussed with particular reference to the impact of the Urbs on economic, agricultural, and social developments. The structural connections between these sub-regions are emphasized, particularly the organization of labour, demography, and agricultural strategies. The results reveal varied responses to Roman control, leading to more not less diversity. More generally, the results underline the value of comparing regional survey data.