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Yealands Wine Group Holdings Limited: A case study1

Published online by Cambridge University Press:  11 April 2017

Kathryn Pavlovich ,
Heather Connolly ,
Jenny Gibb  and
Eva Collins
Kathryn Pavlovich*
Affiliation:
University of Waikato Management School, Hamilton, New Zealand
Heather Connolly
Affiliation:
University of Waikato Management School, Hamilton, New Zealand
Jenny Gibb
Affiliation:
University of Waikato Management School, Hamilton, New Zealand
Eva Collins
Affiliation:
University of Waikato Management School, Hamilton, New Zealand
*
Corresponding author:kathryn.pavlovich@waikato.ac.nz
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Abstract

Yealands Wine Group Holdings Limited has an exciting future and Peter Yealands (founder) and Jason Judkins (CEO) were celebrating. They felt that Yealands was in a strong position going forward and the new partnership with Marlborough Lines offered exciting future possibilities. However, they knew that the company faced many strategic issues that needed to be addressed. They also wanted to ensure that they were able to achieve their growth plans by 2020: lifting sales from 1 to 2 million cases a year, wine processing capacity from 20,000 tonnes to 30,000 tonnes and turnover from $100 million to $150 million. To meet their intended projections, what direction should they grow in? And how?

Keywords

strategy formulation and implementationsustainabilityNew Zealandwine industry
Type
Research Article
Information
Journal of Management & Organization , Volume 23 , Issue 5 , September 2017 , pp. 728 - 740
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2017 

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Footnotes

1

All quotes, unless otherwise acknowledged, are from interviews and e-mail correspondence with Peter Yealands, Jason Judkins and Michael Wentworth of Yealands Wine Group Holdings Limited (YWGHL) from January to April 2016. Their assistance is gratefully acknowledged. Thanks also to Braden Kempthorne for assisting with the industry data.

References

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McMillian, R. (2016). State of the Wine Industry 2016, Silicon Valley Bank, Retrieved March 24, 2016, from www.svb/wine-report/.Google Scholar
World Wine Consumption (2014), Trade Data and Analysis (TDA). Retrieved March 24, 2016, from https://www.wineinstitute.org/resources/statistics.Google Scholar
World Wine Production by Country 2011–2014, Trade Data and Analysis (TDA). Retrieved March 24, 2016, from https://www.wineinstitute.org/resources/statistics.Google Scholar