Hostname: page-component-8448b6f56d-t5pn6 Total loading time: 0 Render date: 2024-04-19T02:09:48.113Z Has data issue: false hasContentIssue false
  • English
  • Français

Kiwi International Airlines: Judo Strategy and its Limits

Published online by Cambridge University Press:  18 September 2015

Stephen Bowden
Stephen Bowden*
Affiliation:
Department of Strategic Management, University of Waikato Management School, Private Bag 3105, Hamilton, New ZealandPhone: +64 7 838 4472, Fax:+64 7838 4356, Email: sbowden@waikato.ac.nz
Get access Rights & Permissions [Opens in a new window]

Abstract

The story of Kiwi International Airlines is a brief one. Begun on a 'shoe-string’ in 1994 by Ewan Wilson, the airline had collapsed by 1996. But during that brief time Kiwi Airlines had a dramatic effect on trans-Tasman airfares. This case is designed to allow a discussion of the reasons behind Kiwi Airlines initial success and ultimate failure. The case is particularly suited to explaining the concept of Judo economics or Judo strategy.

Type
Research Article
Information
Journal of Management & Organization , Volume 9 , Issue 2 , January 2003 , pp. 1 - 7
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2003 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

REFERENCES

Air New Zealand Limited 1997, Air New Zealand Annual Report.Google Scholar
‘Brief – airlines’ 1996, Sunday Star Times, 18 02, p. 5.Google Scholar
Corbett, J 1996, ‘The rise and crash of Kiwi International’, Independent, 13 09, p. 21.Google Scholar
Dunbar, A 1996, ‘Kiwi Air chief stays hopeful despite financial losses’, Press, 29 08, p. 6.Google Scholar
Fox, A 1996a, ‘Kiwi milestones’, Waikato Times, 30 08, p. 7.Google Scholar
Fox, A 1996b, ‘Kiwi slashes jobs, services in survival bid’, Waikato Times, 30 08, p.1.Google Scholar
Harnett, J 1995, ‘Hamilton's high flyers’, Management, 12, p. 164.Google Scholar
Kennedy, G 1996a, ‘Kiwi slows down after it tries to fly too fast’, National Business Review, 23 08, p. 39.Google Scholar
Kennedy, G 1996b, ‘Freedom to keep on flying after Kiwi's wings clipped,’ National Business Review, 27 09, p. 44.Google Scholar
‘Kiwi Travel sparks airline price war’ 1995, Dominion, 24 08, p. 3.Google Scholar
Light, E 1996, ‘Never say never’, NZ Business, 08, p. 34.Google Scholar
‘NZ air price war expands’ 1995, The Sunday News, 10 03, p. 23.Google Scholar
‘Region's hopes lie in retaining Freedom’ 1996, Waikato Times, 19 12, p. 6.Google Scholar
Wilson, E 1996, Dogfight: the inside story of the Kiwi Airlines collapse, Howling at the Moon Productions, Auckland, NZ.Google Scholar